From 30 May to 3 June, PPU presented itself at IFAT 2022 in Munich. The aim was to maintain existing business contacts and acquire new customers. During the five-day exhibition, the Bayreuth-based company presented its products and services and drew a positive conclusion.
PPU draws positive conclusions from IFAT 2022
Numerous guests visited PPU at IFAT 2022
The long and detailed preparations had paid off when the stand was set up on Sunday, the evening before the trade fair began. Boards provided information about PPU’s core business, televisions showed the successes of the past years, models demonstrated the sophisticated wastewater treatment techniques and seating invited visitors to linger. While the first day started cautiously, the number of visitors increased rapidly on Tuesday. Hundreds of customers visited the PPU stand every day – mostly potential new customers. It was noticeable that many visitors approached the stand specifically to talk to the team on site.
The visitors came from all over the world: the majority were Europeans, but guests from Uzbekistan, Arabia or South America also visited the PPU stand. Five experts were at their disposal, for large projects and small sewage treatment plants, certainly on a German-speaking and international level. For this reason, the guests approached the PPU team with their own, but very different projects. Mostly, they had already informed themselves about the offers on the internet or got a first impression via social media.
PPU presented itself extensively at IFAT 2022
The PPU team went to IFAT 2022 with great expectations, which were exceeded by the large number of visitors combined with specific enquiries. Trade fairs and exhibitions are one of PPU’s most important communication channels. Especially the models, the brochures and the personal contact made the customers’ interest in wastewater treatment solutions of PPU grow.
At IFAT 2022, the focus was not only on exchanges with existing or potential new customers, the PPU team also visited supplier stands to deepen existing contacts or make new ones. With foresight, the PPU is thinking about major projects in Egypt or future supplier relationships. The focus was on pump systems, measuring techniques and processes for pipe cleaning.